Have you ever sat down and really analyzed TV commercials for the messages and what they are trying to sell you? If you give it a really discerning eye you will be amazed. In one commercial break you may see ads selling sugary energy drinks, sugary cereals, fast “food”, drugs, diet pills, the newest diet plan, and/or some sexy celebrity. You really have to understand how many conflicting messages that your brain is being inundated with. Now your educated, discerning brain may be able to wade through the crap and see these ads for what they are. But what about impressionable kids? Advertisers may not specifically be targeting you, but they are targeting your family and your habits through your kids. Marketing firms get paid big bucks to guide you towards their products. And without a real concerted effort, you and the masses, will follow right along.
Let’s just focus on these messages for a while. When you wake up, what do you need? Of course you need a 5 hour energy drink or a fat laden coffee drink to get your day started. (So you are giving your body a stimulant.) Then you and your kids need some kind of sugary cereal or pastry before you head off to work or school, because your body and brain works so well on pure sugar, right? Then for lunch you can go grab something cheap and tasty at Taco Bell, Wendy’s, or McDonalds to get you through lunch. (Even though these “foods” are nutrient deficient, empty calories.) And of course you get heart burn, nausea, or upset stomach, so you have to grab one of your over the counter medications or prescription drugs, instead of maybe just changing your meal choice :?. Then of course you are now not as slim and fit as your favorite celebrity or reality star, so just buy an ab lounger or slimming belt. Do you see how ri-damn-diculous this cycle is? Just sit down during your favorite show and watch how these messages are being streamed to you and your kids. And just imagine how confused kids may be. They have messages telling them to eat fattening food, and then messages telling them, “you are too fat.” Even the smartest person may get caught up in this mess.
So what do you do?
- TURN OFF THE DAMN TV SOMETIMES! Especially if you have kids!
- Remember that you are the parent, NOT advertisers.
- Sometimes you have to say “NO!” Don’t let kids make the grocery list. Of course they want cereal, ice cream, and cake. They are kids!!
- You have to be the one instilling healthy habits for your household. And your message has to be 10 times better than the ads!